“I’ve always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings
Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the last 15 years, she has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand. As a lifelong learner and self-awareness junkie, she thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that’s worth experiencing. In this episode, we explore branding and marketing strategies with insights on human behavior, creative management, AI trends, and building lasting client relationships.
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