Interpreting Amazon's Search Query Report for Keyword Research

Jun 2, 2023

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In this video, we will delve into the Search Query Performance Report within Amazon's Seller Central and explore how to interpret and use the data provided for keyword research and product development. Learn about the differences between search query volume and suggested search volume, how to trust the data in the report, and how to use it as a baseline for new products. We will also discuss Helium's trend analysis, sorting the data set by keyword value, and common questions about the report's data availability. Whether you are a seasoned Amazon seller or just starting out, this video will provide valuable insights to maximize your sales on the platform.

00:00 Interpreting Amazon's Search Query Report for Keyword Research
00:16 Discrepancy between search query volume and suggested search volume
00:00 Interpreting Amazon's Search Query Report for Keyword Research
00:34 Trusting the data in the search query performance report
00:53 Using the search query volume as a baseline for new products
01:03 Helium's trend analysis
01:17 Sorting the data set by keyword value
01:33 Common questions about the search query performance report
01:58 Data only available at the brand level

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