

Chaos in the SERP
5 snips May 7, 2024
SEO expert Glen Allsop from Detailed.com discusses Google's algorithm update targeting spammy search results, the impact on publishers, big brands' SEO strategies, backlinks' importance, and the evolving landscape of SEO content operations. Exploring Google's crackdown on site reputation abuse, brand arbitrage, and the shift from affiliate marketing to e-commerce focus in search results.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 4min
Evolution of SEO Expertise and Search Engine Stability
03:38 • 3min
Google's Helpful Content Update and the Evolving SEO Landscape
06:31 • 12min
Analyzing Search Engine Results for Ripening Peaches
18:43 • 2min
Exploring Backlinks, Authority, and SEO Evolution
21:03 • 6min
Navigating the Impact of Recent Content Updates on Niche Websites
26:54 • 11min
Incentivizing Search Results and Evolution of Affiliate Marketing
38:01 • 10min
Google's Crackdown on Site Reputation Abuse
47:58 • 5min