Google's Helpful Content Update and the Evolving SEO Landscape

This chapter delves into the aftermath of Google's helpful content update that drastically impacted niche content websites, leading to a loss in traffic with no recovery in sight. User-generated content platforms like Reddit have surged in search traffic post-update, overshadowing traditional websites. The discussion extends to the evolution of SEO strategies, the dominance of Google in driving Internet traffic, and the strategic shifts of major publishers towards SEO and affiliate marketing for revenue generation.