Ep #86: This CMO Believes Dashboards are Dead w/ Scott Holden

Great marketers are also great storytellers. As Scott noted, feeling genuinely passionate about the story you’re telling helps others get invested in the vision, too. During his seven-year stint at Salesforce, one of the key lessons he learned was that a great story has the power to inspire the market and the entire internal organization.

Dashboards are dead. When it comes to analytics, Scott takes the bold stance that static dashboards have become a relic of the past. Instead, he believes that analytics should be an interactive experience which business leaders can immerse themselves in on the fly, in real time.

Think big. When it comes to marketing and PR, there’s always room to think bigger and expand your vision for the company. Scott believes through sheer force of will and great storytelling, you can achieve anything you set your mind to and motivate others to do the same.