The Smart Passive Income Online Business and Blogging Podcast

SPI 136: How to Build an Online Course That Sells with David Siteman Garland

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Nov 20, 2014
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ADVICE

Specific Topic

  • Focus on a specific audience or topic, or both, for online courses.
  • Avoid broad topics like "dominating social media" for better results.
ADVICE

Course Value

  • Consider online courses for premium pricing and perceived value.
  • Courses offer multimedia experiences, justifying higher prices than ebooks.
ANECDOTE

Niche Down for Success

  • Nicky Brown focused her course on copywriting and earned over $100k.
  • She started broad with online business and narrowed her niche for success.
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