

E30 Community, Innovation and Redefining the Gaming Experience with Dan Box
This week, Mike is sitting down with Dan Box to chat about how Electronic Arts (EA) is evolving, driven by the launch of EA Ventures and a shift toward community engagement.
Dan Box is a visionary leader at the forefront of sports, technology, and entertainment, driven by a strong belief in the power of innovation to fuel company growth and transform industries. As General Manager and Vice President of EA Ventures, Dan leads groundbreaking initiatives to harness the power of communities in, around, and beyond EA’s games, crafting next-generation experiences that resonate with modern fans.
In this episode they dive into how EA is moving from being purely a video game company to a community-centric organization, recognizing their 700 million gamer accounts as a key asset. They discuss the growing importance of user-generated content and the creator economy in shaping game discovery and marketing. This shift highlights the need for innovative leadership, empathy, and a growth mindset to foster creativity and adaptability. Dan emphasizes the value of curiosity and emotional intelligence in leadership, helping teams collaborate and stay open to change. They explore how organizations can overcome resistance to innovation by focusing on flexible preparation over rigid planning and encouraging questions and iterative processes.
The conversation offers valuable insights for leaders looking to drive innovation, adapt to rapid change, and build stronger, more connected communities.
Episode Resources
Dan Box: LinkedIn
ViRTUS: Website / Instagram / LinkedIn
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