The Business of Content with Simon Owens This Stanford lecturer co-hosts one of the most popular design podcasts
Aug 27, 2025
In this vibrant discussion, Eli Woolery, a Stanford lecturer and co-host of the Design Better podcast, shares insights into transforming their show from an InVision initiative to an independent venture. He elaborates on the challenges of audience engagement and monetization, and the complexities of balancing valuable content with marketing goals. Eli also explores their evolving subscription models and innovative distribution strategies, shedding light on the future of live podcasts and potential collaborations in the design community.
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From Product Design To Design Podcast
- Eli transitioned from physical product design and magazine work into software and teaching at Stanford.
- He and Aaron started Design Better at InVision before spinning it out when the company wound down.
Content Can Build Trust Without Direct Sales
- They used content to educate designers and subtly promote Envision rather than overtly selling the product.
- The approach built trust but sometimes obscured the direct ROI link to the brand.
Expand Guest Fields To Refresh Content
- Broaden guest selection beyond your core industry to keep content fresh and surprising.
- Pull useful lessons from different creative fields and translate them for your audience.