The Business of Content with Simon Owens cover image

This Stanford lecturer co-hosts one of the most popular design podcasts

The Business of Content with Simon Owens

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Design Journeys and Marketing Strategies

This chapter explores the diverse backgrounds of the speakers in design, from product design to photography, and their career trajectories, including teaching at Stanford and working in tech. It highlights the evolution of a podcast that transitioned from Envision to an independent format, emphasizing the challenges and strategies involved in content marketing for software designers. Additionally, the discussion touches on the balance between creating valuable content and meeting marketing goals, illustrating complexities in measuring content marketing ROI.

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