The subscription economy is growing, with the market size as of 2020 estimated to have been about $650Billion according to Statista, and projected to be over $1.5 Trillion by 2025. That’s a lot of subscriptions!

For those listening, you’ve undoubtedly seen this as a consumer, and as a marketer, if your brand hasn’t already converted some of its resources towards embracing the subscription economy, many of you may either be growing a subscription program, or your brand may be considering a foray into subscriptions.

Today we’re going to talk about launching, scaling, and innovating subscription programs.

To help me discuss this topic, I’d like to welcome Matthew Holman, Head of Growth and Cofounder, Qpilot.cloud.

RESOURCES

Qpilot website: https://www.qpilot.cloud

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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