Practice Disrupted by Practice of Architecture 147: The Power of Copywriting for Architects
Episode 147: The Power of Copywriting for Architects
How can architects use copywriting techniques to communicate their value, connect with their ideal clients, and improve their marketing?
On this episode of Practice Disrupted, I'm excited to share my very special conversation with Nikita Morell, an expert copywriter who specializes in working with architects. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. In this episode, Nikita discusses the importance of effectively communicating our ideas and embracing our humanity as architects and shares advice for crafting copy to help you market your value as an architect.
First, Nikita explains the science and art behind copywriting and emphasizes the need for intentional, research-based writing tailored to your ideal client. She also shares tips on making architecture copy more accessible to a broader audience by replacing heavy jargon with conversational words and phrases.
Then, Nikita highlights her approach to copywriting, focusing on tone of voice and audience connection. She also encourages architects to work collaboratively with the copywriting community and learn exactly how to prompt AI tools and use them as a starting point for specific copy.
A good way just to start is to really take a step back and just make your copy a little bit more conversational. Try and remove some of that jargon. A lot of architects, when they don't really know what they're trying to say, sometimes hide behind a little bit of jargon that makes them sound smart. - Nikita Morell
To wrap up the episode, Nikita offers you an opportunity to work with her in person and gives a sneak peek at her proven framework for gathering, utilizing, and optimizing a client testimonial.
Tune in next week for an episode about the future of technology within the architecture, engineering, and construction industry.
Guest:
Nikita Morell
Nikita Morell is a copywriter for only architects. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words.
Nikita specializes in making architecture websites sound more human, less robot—so architects can get a steady stream of ridiculously good projects. Nikita analyzed 663 architecture websites, you can see the results on her website.
📍 Show Links:
Connect with Nikita on LinkedIn
Learn more about Nikita
Check out Nikita’s Architects WordShop
Check out Nikita’s resources
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Learn more about the 2024 AIA Conference on Architecture and Design in Washington D.C.
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