What is the secret to hosting multiple large-scale events successfully? The QUEEN of in-person events, Jaclyn Johnson, is back on the podcast to deep dive into one of our fave topics – the women’s event space! We’ll pull back the curtain on the world of live events, to give you a step-by-step roadmap to hosting bigger and better events. Whether you’re a first-timer or a veteran in the event sphere, these tangible tips will help you attain monetization through branding, increase your ticket sales, and set up strong launches for long-lasting events. Most of all, we share the recent shifts and future trends we think you should look out for in 2025 to really make your event stand out!

HIGHLIGHTS

00:00 What has changed in the event space since Covid?

02:10 How to fill seats and increase your ticket sales. 

08:55 Tangible ways to bring brands into your events.

12:35 The #1 tip to make your events profitable.

16:25 How have you revamped your approach to live events? 

20:50 The best practices for creating long-lasting events.

24:35 Top trends for 2025 events.

26:45 What are the biggest mistakes you can make in the event space?

31:30 How to incorporate events into your brand marketing.

36:15 What are your plans to expand for the next year?

RESOURCES + LINKS

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FOLLOW

Jaclyn: @jaclynrjohnson

Powerhouse Women: @powerhouse_women

Lindsey: @llindseyschwartz

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