The Dave Chang Show Developing a Recipe for Success With Sarah Fennel
Sep 25, 2025
In this engaging conversation, Sarah Fennel, founder of Broma Bakery and author of 'Sweet Tooth,' shares her journey from anthropology to baking and blogging. She discusses how she leveraged social media to carve out a food career and the pivotal role early experimentation played in her success. Sarah reveals how the pandemic and TikTok significantly boosted her followers and explores her aspirations for a physical bakery. She also emphasizes the importance of passion and resilience in recipe development and creative pursuits.
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The Frog In Boiling Water Of Food Culture
- Dave Chang argues the food world has changed gradually until its pace made old rules obsolete.
- He warns that what got you here won’t get you there and attention metrics now define success.
Awards No Longer Buy Lasting Attention
- Dave says awards and traditional recognition no longer guarantee long-term visibility.
- He notes attention is fragmented across platforms, reducing the impact of historic honors.
Talent Parity Shrinks Superstar Effects
- Dave explains variance collapsed: cooks are uniformly better, so outliers vanish.
- He warns the collapsing variance makes standout recognition and time to fail rarer.
