The Game with Alex Hormozi Fast Beats Free Every Time | Ep 842
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Feb 26, 2025 Dive into the world of surge pricing strategies that can boost profitability while keeping customers happy. Learn how adjusting delivery timelines can enhance margins in service industries. Discover practical applications of strategic pricing models like fast-pass options, perfect for responding to demand fluctuations. Plus, get introduced to a free Scaling Roadmap designed to guide business owners through growth stages and drive profit. Tune in for actionable insights on maximizing business potential!
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Implement Surge Pricing
- Implement "surge pricing" or "speed passes" in your business to increase profits.
- Offer faster service delivery for a premium price, capitalizing on time-sensitive customers.
Value Equation Elements
- The value equation comprises impact, risk, speed, and ease, all tradable elements.
- Businesses often adjust pricing based on features but overlook the value of speed and risk.
Two Ways to Offer Faster Service
- To offer faster service, either reprioritize existing customers or add surge support.
- Determine the cost of faster delivery from suppliers and labor to set appropriate pricing.