The Sunday Read: ‘What if A.I. Is Actually Good for Hollywood?’
Dec 15, 2024
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The discussion dives into AI's influence on Hollywood, spotlighting how it's revolutionizing film production. Robert Zemeckis reflects on using AI to age actors convincingly, alleviating past challenges of visual effects. The episode weighs the dual nature of innovation, highlighting job security concerns amidst creative potential. It also explores the ethical implications of digitally reviving deceased performers and how filmmakers are adapting their craft in the AI age, questioning the future of creativity in storytelling.
The podcast reveals that AI technology is transforming filmmaking by enabling the digital aging or de-aging of actors, reducing both time and costs.
It also highlights the industry's concerns about AI potentially replacing human roles, while emphasizing a belief in its ability to enhance creative collaboration.
Deep dives
Introduction of Teen Accounts by Instagram
Instagram has launched teen accounts designed specifically for users aged 13 to 17, incorporating automatic safety features and content controls. These accounts limit who can contact teens and control the visibility of their content, ensuring a safer social media experience. Additionally, parental consent is required for any alterations to these settings for users under the age of 16. This initiative aims to address parental concerns about teen interactions and content exposure on the platform.
Hollywood's AI-Driven Transformations
The podcast highlights significant concerns within Hollywood regarding the potential for AI to replace human roles in filmmaking, stemming from the recent Writers Guild of America and Screen Actors Guild strikes. Artists fear AI could automate writing, directing, and editing processes, while concerns about copyright ownership of actors' likenesses have emerged as key issues. However, there are also advocates who emphasize that AI is still largely misunderstood, believing it can enhance rather than replace human creativity. The podcast explores various ways AI is currently being utilized in film production, challenging perceptions of its impact on the industry.
The Impact of AI on Visual Effects
AI technology is being deployed in filmmaking to create transformative visual effects, such as digitally aging or de-aging actors. A notable example is the film 'Here,' where AI rendered Tom Hanks' facial features across various ages, allowing for seamless transitions between his character's different life stages. This innovation reduces production costs and time, enabling filmmakers to achieve effects that would typically require extensive resources. As filmmakers like Robert Zemeckis incorporate AI, it raises questions about the balance of traditional artistry and technological advancements in storytelling.
The Future Role of AI in Filmmaking
The podcast discusses the dual nature of AI applications in Hollywood, distinguishing between generative AI, which assists in creative processes, and agentic AI, which helps streamline tasks. While some fear that AI will replace jobs, particularly among younger artists in digital animation, others believe it will offer new opportunities for creative collaboration. Insights from industry professionals indicate a cautious optimism about AI's role in enhancing creativity rather than supplanting it entirely. As the industry evolves, the challenge lies in integrating AI technologies responsibly and ethically, ensuring that human creativity remains central to the filmmaking process.
“You couldn’t have made this movie three years ago,” said Robert Zemeckis, the director of “Here.”
The film stars Tom Hanks and Robin Wright, and is based on a 2014 graphic novel that takes place in a single spot in the world over several centuries. The story mostly takes place in a suburban New Jersey living room. It skips back and forth through time, but focuses on a baby-boomer couple — played by Hanks and Wright — at various stages of their lives, from age 18 into their 80s.
Before A.I. software, Zemeckis could have had multiple actors play each character, but the audience might have gotten lost trying to keep track. Conventional makeup could have taken a decade off Hanks, who is now 68, but not half a century. The issue with C.G.I. is time and money. Persuading us that we’re watching Hanks and Wright in their 20s would have required hundreds of visual effects artists, tens of millions of dollars and months of postproduction work. A.I. software, though, changed all that accounting.
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