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Wealthy Way
The Lead Generation Battle of Organic vs. Paid Advertising
May 8, 2024
Exploration of organic vs. paid advertising in lead generation, success stories using Instagram and LinkedIn, strategies for effective attribution in marketing, leveraging YouTube for client acquisition with subtly placed sales assets
10:48
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Quick takeaways
- Combining organic and paid strategies maximizes leads and sales.
- Utilizing YouTube discovery ads enhances organic views and client acquisition.
Deep dives
Balancing Organic and Paid Marketing Strategies
The podcast discusses the ongoing debate between using organic versus paid marketing strategies. The speaker reflects on a dinner conversation with fellow entrepreneurs where the preference for either strategy was debated. While the speaker initially focused on organic growth through content creation, others emphasized the effectiveness of paid ads for lead generation. The conclusion reached was that a blend of both organic and paid approaches is crucial for maximizing sales and acquiring high-quality leads.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode