The Lead Generation Battle of Organic vs. Paid Advertising
May 8, 2024
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Exploration of organic vs. paid advertising in lead generation, success stories using Instagram and LinkedIn, strategies for effective attribution in marketing, leveraging YouTube for client acquisition with subtly placed sales assets
10:48
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Quick takeaways
Combining organic and paid strategies maximizes leads and sales.
Utilizing YouTube discovery ads enhances organic views and client acquisition.
Deep dives
Balancing Organic and Paid Marketing Strategies
The podcast discusses the ongoing debate between using organic versus paid marketing strategies. The speaker reflects on a dinner conversation with fellow entrepreneurs where the preference for either strategy was debated. While the speaker initially focused on organic growth through content creation, others emphasized the effectiveness of paid ads for lead generation. The conclusion reached was that a blend of both organic and paid approaches is crucial for maximizing sales and acquiring high-quality leads.
Utilizing YouTube Discovery Ads
Another key point highlighted in the podcast is the utilization of YouTube discovery ads to enhance marketing efforts. The speaker shares insights on running ads that appear as suggested videos on YouTube, driving organic views and engagement. By strategically placing sales assets within YouTube videos and leveraging paid ads to expand reach, the speaker has observed increased client acquisition and engagement. This approach emphasizes the importance of blending organic content with targeted paid promotions to optimize marketing outcomes.
Implementing Middle-of-Funnel Paid Campaigns
Furthermore, the podcast explores the significance of implementing middle-of-funnel paid campaigns to effectively engage with organic followers and drive conversions. The speaker recommends allocating budgets towards targeted Instagram campaigns to reach existing organic followers with specific calls to action. By supplementing organic growth with paid promotions tailored to engage with the audience at different stages of the marketing funnel, businesses can enhance lead generation and conversion rates. This strategic approach aims to maximize the impact of organic content through targeted paid advertising initiatives.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media a...
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