AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Practice Marketing Podcast
Know Your Numbers: Marketing Metrics You SHOULD Know
Feb 5, 2024
Learn how tracking marketing metrics can help your clinic attract more new patients and improve business performance. Explore key metrics such as website conversion rate, leads to evaluation conversion rate, patient reactivations, customer acquisition cost, and plan of care completion to take back control of your clinic volume and ensure growth and success.
16:25
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Monitor website conversion rate to improve lead generation and clinic revenue.
- Track conversion rate from leads to evaluations to optimize patient acquisition and clinic growth.
Deep dives
Importance of Website Conversion Rate
It is crucial for clinics to track their website conversion rate, which determines the percentage of website visitors who take action (requesting appointments or information). Monitoring this metric using tools like Google Analytics helps in assessing the effectiveness of the website in generating leads. Improving the conversion rate, even by a small percentage, can significantly boost the number of new patient leads and revenue.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode