Hy-Vee Shuts Down In-Store Bars | Is Experiential Retail Dying?

In this Omni Talk Retail Fast Five discussion, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne explore Hy-Vee’s decision to shutter most in-store bars and eliminate full-service dining in favor of counter-only service (0:02). Chris critiques the overuse of “experiential retail” as a vague, unscalable buzzword (1:00), calling Hy-Vee’s move a necessary correction in an era where operational simplicity and consistency matter more than novelty.

He shares a personal anecdote from his days at Gap about the hidden complexity of over-segmentation in retail (2:59) and warns about the challenges of managing stores with differing formats. Anne supports the shift as a logical step for maximizing floor space and profitability, citing successful models like Aldi and Sprouts that keep formats tightly controlled (4:50). The episode closes with a spirited debate on whether experiential retail ever really worked—and if retailers should let go of the fantasy altogether (7:40).

For the full episode head here: https://youtu.be/US96EqI2Bnk

#hyvee #retailstrategy #grocery

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