The Economics of Everyday Things Bowling Alleys (Replay)
Mar 4, 2024
Exploring the decline and comeback of bowling alleys, featuring insights on modern transformations and the challenges faced by operators. From trendy spaces attracting younger crowds to revenue maximization strategies, this podcast delves into the evolution of bowling and the joy it brings to its patrons.
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Buying And Rebuilding A Local Alley
- Mike Leong bought Bel Mateo Bowl in 2013 and spent over a million dollars modernizing it.
- He overhauled restrooms, scoring, lighting, sound, carpet, paint, and scents to shed the old stigma.
Modernize To Attract Younger Bowlers
- Modernize facilities to attract younger customers by upgrading scoring, lighting, and atmosphere.
- Invest in cleanliness, scent, and technology to remove old bowling stigmas.
Leagues No Longer Power Revenue
- League play used to supply ~70% of revenue but now contributes ~30–40%.
- Alleys must pivot to 'open play' and recreational customers to survive.