225 - Jay Sorensen, Ancillary Revenue, A la Carte Pricing, Frequent Flyer (FFP) Consultant

Guest Jay Sorensen, Ancillary Revenue, A la Carte Pricing, Frequent Flyer (FFP) Consultant, discusses challenges in increasing airline prices and profitability of loyalty programs. The importance of thorough research before implementing aviation laws and regulations is emphasized. Loyalty programs' revenue generation, pandemic's impact on airline travel and ancillary revenues are explored. Concluding conversation includes industry insights and hypothetical worst-case scenario if the Boeing 737 MAX never returns to service.