Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy
The Power of Taking Action: How this Social Media Manager Started her Business! Interview with Abbey Graves
Feb 23, 2025
Abbey Graves, a former radio DJ turned social media manager, shares her inspiring transition to entrepreneurship. She discusses the pivotal moment that propelled her to leave a stable job, emphasizing the importance of taking action towards dreams. Abbey highlights how specializing in niches has helped her support women entrepreneurs and manage podcast production effectively. She also dives into the challenges of client relationships, the benefits of package pricing, and the significance of community support for sustained business growth.
39:01
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Quick takeaways
- Abbey Graves leveraged her background in audio editing and social media to carve a unique niche in podcast production and management.
- Client collaboration and tailored strategies are crucial for promoting podcasts effectively on social media, enhancing both reach and engagement.
Deep dives
Abby's Journey to Social Media Management
Abby Graves transitioned from working as a radio DJ to a social media manager for a local county government, where she discovered her passion for the field. After stumbling upon resources that ignited her ambition, she decided to start her own business as a social media manager and podcast production specialist. This unique combination allowed her to leverage her background in audio editing and social media, ultimately creating a distinct service offering. By focusing on the integration of social media strategies with podcast production, Abby carved out a niche that combines her skills and interests.
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