Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy The Power of Taking Action: How this Social Media Manager Started her Business! Interview with Abbey Graves
Feb 23, 2025
Abbey Graves, a former radio DJ turned social media manager, shares her inspiring transition to entrepreneurship. She discusses the pivotal moment that propelled her to leave a stable job, emphasizing the importance of taking action towards dreams. Abbey highlights how specializing in niches has helped her support women entrepreneurs and manage podcast production effectively. She also dives into the challenges of client relationships, the benefits of package pricing, and the significance of community support for sustained business growth.
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Snowball Effect
- Abbey's initial clients came through networking and her own podcast.
- She offered valuable services and gained referrals, demonstrating the 'snowball effect'.
Quitting the 9-to-5
- Abbey Graves decided to quit her stable government job after a moment of clarity during a trip with friends.
- She realized she was already making enough money in her side hustle to go full-time.
Worst-Case Scenario
- Consider the worst-case scenario before quitting your job to pursue your dreams.
- If you can live with the potential consequences, take the leap.