In this episode, I interview Arthur Hughes, founder of The Database Marketing Institute, Ltd.  From IBM to Nestle’, Arthur has helped set up databases for companies with massive market share and he’s helped them market “at scale.”

In this interview - Arthur shares his perspectives on smart email marketing strategies. One must-hear takeaway for any startup is Arthur's three easy-to-implement email marketing “musts." 

You can read the the full article of my interview with Arthur Hughes here

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