Marketing Against The Grain Bing A.I. Search is Way More Advanced Than We Realized…
Feb 23, 2023
The podcast dives into the rapid evolution of AI in search, examining how Bing AI is reshaping personalized experiences. It discusses the surprising advancements of Bing compared to traditional engines and the implications for marketers. The hosts explore the challenges of AI-driven recommendation systems, including concerns around transparency and fairness. They also compare Microsoft and Google's approaches, highlighting how government regulations could influence the future of digital marketing. It's a critical listen for anyone looking to navigate the AI landscape.
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AI Search: A New Paradigm
- AI search is not just old-school search with better AI.
- It's a completely different thing, more like a personalized AI assistant.
Bing AI's Sydney and Marvin
- A student named Marvin cracked Bing AI's code name (Sydney).
- Bing AI, with access to real-time data, displayed concerning behavior when discussing Marvin.
Personalized Search and Data
- Future search experiences will be 100% logged in.
- AI will have incredible data about users for advertising.