New Video Features on TikTok

TikTok now allows users to download their videos without watermarks before posting them, creating a streamlined way for marketers to repurpose content. This is a significant shift as it addresses the long-standing issue of content redistribution without brand marks, enhancing the potential for user engagement. Another new feature is the ability to create custom thumbnails for videos, which helps in attracting viewer attention and potentially increasing engagement on posts. These changes aim to fortify TikTok's position in the competitive social media landscape by encouraging creators to optimize their content visibility.