The Practice Marketing Podcast
How to Open a New Clinic Location & Market Your Multi-Location Practice w/ Dr. Kwab Ofori-Ansah
Aug 5, 2024
Dr. Kwab Ofori-Ansah, a seasoned expert in multi-location clinics, shares insights on expanding your practice. He discusses key factors for successful growth, including the importance of financial stability and market research. Dr. Ofori-Ansah emphasizes grassroots marketing combined with digital strategies like Google Ads. He also highlights the need for effective communication to enhance patient experiences and the critical role of community support in ensuring long-term success for new locations.
34:35
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Quick takeaways
- Assessing financial stability and conducting market research are critical steps before successfully expanding to a new clinic location.
- Combining grassroots and digital marketing strategies is essential for effective patient acquisition and brand recognition in a competitive market.
Deep dives
Deciding to Expand: Key Considerations
Expanding a business requires careful consideration of various factors, particularly financial stability and workforce management. Before opening a second location, it's essential to assess the profitability and cash flow of the existing clinic to ensure it can support the expansion. Challenges such as unexpected construction delays can impact the financial projections, necessitating contingency planning. Conducting thorough market research to identify the competitive landscape and evaluate demographic factors is vital, as it informs whether the new location is viable for growth.
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