DTC Podcast Ep 460: How to Craft Winning Q4 Sales Ads with Pilothouse’s Socials Team | AKNF
Nov 29, 2024
Delve into the secrets of crafting irresistible Q4 sales ads! The conversation reveals the magic of combining raw and polished creatives to capture all customer awareness stages. Urgency is essential; optimizing the first moments of your video could drive immediate action. Unlock the power of streamlined landing pages to enhance the buyer's journey. Plus, discover innovative ways to revitalize old ads and why catalog ads should be a core part of your strategy. Get ready to elevate your sales game this season!
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Creative Diversification for Q4
- Diversify your ad creative, especially during high-sales periods like Q4.
- Iterate on proven color palettes, imagery, video styles, and messaging.
Creative Range for Awareness Stages
- Test various creative formats, from raw customer-generated content (CGC) to polished brand imagery.
- "Scrape the bottom of the weird barrel" to cut through the noise and grab attention.
Creative Segmentation for Sales
- Diversify creative types within your campaigns and segment by these types.
- This can help manage costs and improve conversion rates, particularly during sales periods.