Opinion Science SciComm Summer #22: Alex Dainis on Producing Online Videos
Jul 14, 2025
In this engaging discussion, Alex Dainis, a freelance science communicator and video producer known for her work with the American Chemical Society, shares her journey from traditional science to captivating online content creation. She explores the evolution of educational videos, the necessity of collaboration, and the challenges of effective science communication. Alex reflects on her experience with a video about community water fluoridation, emphasizing the importance of diverse perspectives and storytelling in capturing audience interest while navigating the complexities of scientific inquiry.
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Alex's Start in SciComm
- Alex Dainis started her science YouTube channel as a hobby before grad school after a lip syncing video went viral.
- She never planned a career in science communication but transitioned into it gradually and now makes videos full-time.
Budding Filmmaker's Gear
- Alex used a Nikon DSLR gifted by her parents as her first camera to produce videos in her bedroom.
- Early support from YouTube gave her funds to buy lighting that she still uses, illustrating humble beginnings.
Science Communication Needs Marketing
- Good science communication requires marketing effort, including engaging thumbnails and titles.
- Alex builds a community by cross-promoting peers and actively supporting others to beat algorithm challenges.
