My First Million

The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company

Apr 24, 2024

01:00:26

Snipd AI

Mysterious billionaire Thomas Tull's journey from laundromats to a $3.5 billion Hollywood production company. Topics include Moneyball strategy for movies, international appeal, data analytics, business lessons from the UFC, and selling feelings for box office success.

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Podcast summary created with Snipd AI

Quick takeaways

Thomas Tull's data-driven strategy revolutionized movie production dynamics by focusing on big-budget commercial films with international market potential.

HubSpot's 2024 state of marketing report provides valuable insights for businesses to enhance social media presence and customer engagement through data-driven strategies.

The podcast introduces different levels of marketing from selling a product to selling an identity, emphasizing the importance of creating emotional connections with customers.

Deep dives

Max Holloway's Courage and Entertainment Value in UFC 300

Max Holloway's remarkable display of courage and strategic entertainment value in the UFC 300 fight against Justin Gaethje captured attention. Despite being seen as an underdog, Holloway clinched victory in all five rounds. In a pivotal moment during the bout, rather than playing it safe in the last 10 seconds, Holloway opted for an all-out exchange of powerful blows with Gaethje, ultimately knocking him out. This bold move not only showcased his fighting prowess but also entertained and enthralled viewers, making it a standout moment in UFC history.

Selling Lifestyle over Product

01:41

Applying The ‘Moneyball Approach’ for Industries that Lack Data-Driven Decisions

01:00

Investing in Marketing for Movies, Video Games, and DTC Brands

01:22

Companionship in Podcasts

00:43

Introduction

4min

Revolutionizing Movie Production and Financing

16min

Innovative Strategies in Finance, Movies, and Sports

17min

Selling Feelings: The Key to Box Office Success

2min

The Power of Emotional Branding in Marketing Strategies

8min

Building a Platform for Finding Accountants

5min

Analysis of a Financial Advisor Matching Website Business Model

3min

Exploring Pricing, Customer Engagement, and Lead Generation Strategies

3min

Episode 577: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about mysterious billionaire Thomas Tull.

Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5

—

Show Notes:

(0:00) Blue Collar Billy of The Week: Thomas Tull

(2:29) Moneyball strategy for movies

(5:20) Formula for box office hits: Bigger is better

(7:25) International appeal (specifically China)

(8:22) Data analytics for movie marketing

(13:15) Flywheels at the highest level

(24:31) Moneyball for X

(26:42) Business lessons from the UFC

(31:03) We give Zuck PR advice

(33:02) What Dana White taught me about marketing

(34:06) Level 1: Sell a product

(34:46) Level 2: Sell a solution not a product

(35:20) Level 3: Sell a Lifestyle

(36:55) Level 4: Sell a feeling

(39:18) Level 5: Identity in a box

(46:49) Why Sam's new project will fail

(52:38) Shaan workshops Sam's idea

—

Links:

• The Information article - https://tinyurl.com/4csvs9ab

• Legendary - https://www.legendary.com/

• “We Don’t Sell Saddles Here” - https://tinyurl.com/2s39sjzf

• SmartAsset - https://smartasset.com/

• Sam’s List - https://samslist.co/

—

Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

—

Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

—

Other episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• #218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

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My First Million

The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Max Holloway's Courage and Entertainment Value in UFC 300

Thomas Tull's Unconventional Business Ventures and Strategies

Innovative Marketing Strategies in HubSpot's State of Marketing Report

Levels of Marketing

Selling Feelings and Identity

Selling Lifestyle over Product

Applying The ‘Moneyball Approach’ for Industries that Lack Data-Driven Decisions

Investing in Marketing for Movies, Video Games, and DTC Brands

Companionship in Podcasts

Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5

—

Other episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• #218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

My First Million

The Wild Story Of ‘Mr. Tull’ - From Laundromats To $3.5B Hollywood Production Company

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Max Holloway's Courage and Entertainment Value in UFC 300

Thomas Tull's Unconventional Business Ventures and Strategies

Innovative Marketing Strategies in HubSpot's State of Marketing Report

Levels of Marketing

Selling Feelings and Identity

Selling Lifestyle over Product

Applying The ‘Moneyball Approach’ for Industries that Lack Data-Driven Decisions

Investing in Marketing for Movies, Video Games, and DTC Brands

Companionship in Podcasts

Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5

—

Other episodes you might enjoy:

• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits

• #209 Gary Vaynerchuk - Why NFTS Are the Future

• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto

• #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett

• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates

• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

• #218 - Why You Should Take a Think Week Like Bill Gates

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