The Remarkable CEO for Chiropractors 091 – Top Chiropractor Project
00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Top Chiropractor Project
04:03 – Dr. Pete and Dr. Stephen take a moment to promote CLA and SKED
11:33 – Dr. Pete and Dr. Stephen speak to the criteria to determine what business, practice and doctors should be featured as Top Chiropractor
15:45 – Dr. Pete and Dr. Stephen stress the importance of seizing this opportunity
19:28 – Dr. Pete and Dr. Stephen take a moment to promote LVRG Media and Spinal Hygiene
20:50 – Dr. Pete and Dr. Stephen unpack the four-legged stool of The Remarkable Practice
28:21 – Dr. Pete and Dr. Stephen introduce a profound tool for assessing your business, the Clinicoscopy
34:11 – Dr. Pete and Dr. Stephen tease future episodes of this series on auditing your business
EPISODE QUOTES
“This is not a marketing initiative. This is a healthcare initiative. We want to elevate chiropractic to its proper place in the health marketplace, which means that we want to make sure that we are shining the lights on the right practices.” (08:15) (Dr. Stephen)
“Not desperation but absolute need for help and guidance to define, ‘what is this?’ What are the attributes, what are the characteristics of this practice, this top chiropractor? Who should be featured? Which business, which practice, which doctor should be featured?” (12:35) (Dr. Pete)
“We knew we wanted to come alongside and be a part of this project. It’s essential for us because we know where we’re going.” (15:37) (Dr. Pete)
“We recognize that when you look at the way Search works is if you’re top ranked, you’re gonna get forty-five to fifty percent of the attention. Period. Straight up.” (16:18) (Dr. Stephen
“Within the context of chiropractic, there’s many different techniques. So, this is not a technique conversation; this is a results conversation.” (21:05) (Dr. Pete)
“Knowing is the beginning of doing things differently.” (31:02) (Dr. Pete)
“We’re in the business of saving lives. And if we’re in the business of saving lives, we should run businesses that act like that. We should be running businesses that back that statement up and where people can confidently go and say, ‘I’ll send my mother there. I’ll send my brother there.’” (35:59) (Dr. Pete)
LINKS MENTIONED
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business