Newsletter Operator Why We're Ending The Podcast
35 snips
Aug 22, 2025 The hosts reflect on their nearly two-year journey, revealing why they're pausing the podcast. They analyze performance metrics and discuss challenges in audience growth. With a shift towards YouTube, they aim to improve content value through video. Surprising success from their Mood Board newsletter is highlighted, along with new directions for audience engagement. They emphasize the importance of feedback and planning for sustainable growth on newsletters and YouTube, hinting at exciting future projects.
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Pause To Reassess Low-Growth Channels
- Pause and reassess if a channel stops scaling; Matt and Ryan paused the podcast for a month to decide next steps.
- Use that pause to decide whether to pivot the format or stop entirely based on performance and goals.
Podcasts Lag Versus Scripted YouTube
- Podcasts are hard to grow and scale compared with scripted YouTube or newsletters.
- Matt and Ryan concluded that scripted YouTube and email reach more people with higher leverage.
Use Newsletters For Retention, Not Discovery
- Use newsletters for retention and monetization, not discovery.
- Grow your list via discovery channels like YouTube, LinkedIn, or paid ads before monetizing.