Shining in the Sleep Industry: an Interview with Polysleep’s CEO

Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.

Over the last decade, the sleep industry has undergone some serious transformation. 

Jeremiah Curvers, the co-founder and CEO of Polysleep, believes that the importance of sleep is “the next revelation” on the health front that consumers are going to prioritize.

While technological advancements, such as the machinery responsible for compact mattress packing, have shaken up the otherwise maturing market, there remains a high level of competition. Direct-to-consumer distribution structures have proven very popular in mattress retail.

Though neither of Polysleep’s founders had much of a background in the sleep industry when they started the company, it’s perhaps their outsider perspective that has allowed them to reach their audience in a crowded marketing space.

In this episode of The Voice of Retail, I sit down with Jeremiah to talk about supply chains, company culture and marketing strategies. From inside-out, learn about the technology that makes Polysleep’s product unique and the strategic decisions that have brought this Canadian-made, environmentally conscious brand to life.

Jeremiah Curvers is the Co-Founder and CEO of Polysleep, a Canadian mattress retailer based and made 100% in Montreal, Canada. Raised in a Belgian family specialized in furniture and decoration, Jeremiah grew with a strong entrepreneurial spirit with a background that led him to a promising career in the mattress industry.

Jeremiah launched Polysleep in 2016 as an online mattress-in-a-box company.

The company started with just one product, the classic Polysleep mattress, and has since expanded to add pillows, two new mattresses, one of them with high technology solutions, a bed foundation, and a baby mattress. As an ambitious and self-taught businessman, Jeremiah is a true believer in learning by doing, starting his first company at the age of 17. Digital marketing is Jeremiah's playground. His years of digital marketing experience at Mediative prove that he is an early adopter when tackling the digital world. Today he is focused on building a successful company that is innovating and creating products that ultimately help people sleep better.

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I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you’re looking for more content, or want to chat  follow me on LinkedIn, or visit my website meleblanc.co!

Until next time, stay safe and have a great week!

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.