The Town with Matthew Belloni Why Broadcast Television Won’t Die
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Jan 15, 2025 Amy Reisenbach, the president of CBS Entertainment with over 20 years at the network, discusses the resilience of broadcast television amidst the streaming boom. She highlights the successful hybrid model that blends broadcast and streaming, ensuring diverse audience engagement. Amy also explores how shows like 'Fire Country' and 'Ghosts' bridge generational gaps and adapt to shifting viewer preferences. Plus, she reflects on the NCIS phenomenon while uncovering the impact of rising sports rights on viewers and subscription services.
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Broadcast's Resilience
- Broadcast networks remain popular despite the rise of streaming and social media.
- The hybrid model of broadcast and streaming seems to work well for legacy networks.
Age Gap Challenge
- The audience for linear broadcast TV keeps getting older.
- There's a significant age gap between broadcast and streaming audiences, creating a programming challenge.
Shift in Viewing Habits
- CBS saw a shift a few years ago with shows like Fire Country and Ghosts.
- These shows performed well on the network, delayed viewing, and streaming, attracting a younger audience on streaming.