The Town with Matthew Belloni
Why Broadcast Television Won’t Die
Jan 15, 2025
Amy Reisenbach, the president of CBS Entertainment with over 20 years at the network, discusses the resilience of broadcast television amidst the streaming boom. She highlights the successful hybrid model that blends broadcast and streaming, ensuring diverse audience engagement. Amy also explores how shows like 'Fire Country' and 'Ghosts' bridge generational gaps and adapt to shifting viewer preferences. Plus, she reflects on the NCIS phenomenon while uncovering the impact of rising sports rights on viewers and subscription services.
33:29
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Quick takeaways
- Broadcast networks like CBS are successfully adapting to a hybrid broadcast-streaming model to attract diverse audiences across different age ranges.
- The traditional pilot season is evolving into a year-round development strategy, focusing on successful franchise expansions to maintain robust programming schedules.
Deep dives
Introduction of Ringer Movies
A new YouTube channel named Ringer Movies has been launched, featuring content related to films, including full episodes of shows such as The Big Picture and The Rewatchables. The channel aims to deliver special live episodes and deep dives into movie history, focusing on the engaging personalities from The Ringer. Notable comedic impressions, like Chris Ryan’s portrayal of Wayne Jenkins, add a fun element to the content. The channel promises a rich experience for movie fans, highlighting various perspectives on different films.
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