Why Broadcast Television Won’t Die
The Town with Matthew Belloni
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Adapting Broadcast Television for a Diverse Audience
This chapter explores how broadcast television is evolving to attract younger viewers while retaining its traditional audience. It highlights the success of shows like 'Fire Country' and 'Ghosts' in engaging multi-generational groups and discusses strategies for show development that appeal to diverse demographics. The conversation also addresses the symbiotic relationship between traditional and streaming platforms, emphasizing viewer behavior trends and the importance of character investment for long-term audience retention.
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