How to Build a Billionaire Brand with Grant Cardone: An EOFire Classic from 2022

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Aug 22, 2025

Grant Cardone, CEO of Cardone Enterprises and author of The 10X Rule, shares invaluable insights on building a billionaire brand through authenticity and social media engagement. He emphasizes the importance of thinking bigger to enhance life quality and discusses how true success intertwines art and business. Cardone also highlights innovative tools that can streamline entrepreneurial operations while stressing the significance of community and persistence in achieving lasting success. His powerful 10X mindset encourages resilience and expansion in both personal and professional networks.

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INSIGHT

Success Is Nonnegotiable For Happiness

Grant argues success is not optional and is essential for true happiness.
He links financial security and winning in life to emotional wellbeing.

ANECDOTE

Undercover Billionaire Broke Experience

Grant recounts being broke on Undercover Billionaire with no food, water, or housing.
The experience reinforced that life is almost impossible without money.

ADVICE

Make Events Profitable From The Start

Build profitable events, not free ones, to ensure immediate returns.
Aim to be profitable from the start of an event, not relying on later sales.

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From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Grant Cardone is the CEO of Cardone Enterprises, Cardone Capital, international speaker, entrepreneur, author of The 10X Rule and creator of 21 best-selling business programs. He owns and operates seven privately held companies and a 2B dollars portfolio of multi-family properties. Named the number 1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement and The 10X Growth Conference, the world’s largest business and entrepreneur conference.

Top 3 Value Bombs

1. Start thinking about how you can get your life 10x better than it is. The more you have, the easier your life is going to get. Bigger is better.

2. You’ll have an audience of people who’ll either love you or hate you. The ones who love you will throw down for you. The ones who hate you for whatever reason will do their best to promote you unknowingly.

3. A great artist can become a great business person, and a great business person will not be great without having really tapped into their artist.

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