Medication adherence is not just a transaction; it's a journey!
In this episode, Michael Oleksiw, CEO of Pleio Inc., discusses the complexities of medication adherence and how his company addresses emotional barriers that prevent patients from taking their prescribed medications. He emphasizes the importance of understanding the patient journey and the role of pharmacies and pharma companies in supporting adherence. Michael shares insights on the impact of their interventions, the diverse client base they serve, and the lessons learned from setbacks in the industry. He concludes with advice for leaders on maintaining focus and the importance of collaboration in healthcare innovation.
Tune in to highlight the complexities of medication adherence and the importance of understanding the patient journey!
Resources:
Outcomes Rocket