How can commercial real estate brokers stand out in search engine results when competition is fierce?

As a commercial real estate broker myself, I know how tough it is to break into those coveted top spots on Google. You’ve built your business with care, but when it comes to ranking online, it can feel like an uphill battle. I’ve been there—wondering why the big names and even smaller competitors are outranking me, despite all my efforts to stand out.

This week on Commercial Real Estate Secrets, I sit down with Travis Bliffen, the CEO of Stellar SEO, to uncover the ultimate strategies for improving your online visibility. Travis has over a decade of experience helping real estate professionals, mortgage brokers, and other niche industries rank higher in search engine results—and he’s sharing his expert advice with you.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why SEO is critical for commercial real estate brokers in 2024 and how it outperforms other marketing channels.
The misconceptions around SEO timelines and budgets—and how to avoid common traps.
Actionable steps you can take today to improve your website’s SEO, even without hiring an agency.

Chapters
00:00 Introduction to SEO and Its Importance
04:15 SEO Misconceptions
06:54 Average Budget for Real Estate SEO
10:03 Challenges in Ranking Locally
15:08 DIY SEO Tips for Brokers
18:31 Impact of Google’s AI on SEO
20:46 Personal Insights and Impact of SEO

Visit StellarSEO.com for expert insights, resources, and ways to get in touch. You can also find Travis on LinkedIn at linkedin.com/in/travisbliffen.

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Cracking the SEO Code: How Commercial Real Estate Brokers Can Rank in 2025