MetaLearn Podcast
ML125: Eric Partaker on Building Career Capital, the Art of Branding and Raising Millions through Crowdfunding
Jul 2, 2019
Eric Partaker, Co-Founder and CEO of Mexican restaurant chain Chilango and a High Performance Coach, discusses building career capital at McKinsey and Skype, the art of branding at Chilango, and how Chilango became one of the most successfully crowdfunded businesses of all time.
49:26
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Quick takeaways
- Building career capital is crucial for success, and can be achieved through experiences with prestigious organizations.
- The power of branding is evident in Chilango's success, influencing menu development, marketing, and restaurant interiors.
Deep dives
Building a Strong Brand and Career Capital
Eric Partaker, co-founder and CEO of Cholango, shares insights on building a successful career and brand. He emphasizes the importance of career capital and the value of experiences with prestigious organizations like McKinsey and Skype. Eric highlights the power of branding and how it played a pivotal role in making Cholango one of the most recognizable brands in the UK. He also discusses the innovative approach of the Burrito Bond, a debt product that allowed customers to invest in Cholango, demonstrating the importance of exclusivity and social proof in crowdfunding campaigns.
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