ML125: Eric Partaker on Building Career Capital, the Art of Branding and Raising Millions through Crowdfunding
MetaLearn Podcast
Creating the Burrito Bond
The founders discuss the inspiration behind the creation of the burrito bond, a debt product that consumers could invest in. They explain how they marketed it as 'burrito bonds' and utilized branding, exclusivity, and social proof to drive investment. They also share insights on their successful crowdfunding campaigns and the importance of high-quality videos.
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