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Why do we love hate-watching certain films and series?

Feb 22, 2025
Well-known critic Emily Nussbaum discusses the rise of hate-watching, using 'Love Island' as an example. She talks about her experience hate-watching 'Smash' and explores why people continue to watch shows they don't like. The podcast delves into the social and psychological aspects of hate-watching popular shows.
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ANECDOTE

Origin of "Hate-Watching"

  • Emily Nussbaum coined the term "hate-watching" in 2012.
  • She used it to describe her experience watching the musical drama series Smash, which she found terrible but couldn't stop watching.
ANECDOTE

So Bad It's Good

  • Ryan Bailey named his podcast "So Bad It's Good," exploring hate-watched pop culture.
  • He described Emily in Paris as unrealistic and ridiculous, yet glossy and pretty, making it hard to stop watching.
INSIGHT

Why We Hate-Watch

  • Hate-watching often involves laughter rather than genuine anger.
  • Mocking a show can briefly boost self-esteem by comparison.
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