Noreen & her husband John created Irish Biltong with nothing more than an idea and the will to make it happen.

Noreen shares her story of how grit, determination and being willing to go further than anyone else would be able to is the key to their explosive success.

She shares: - Their early experiments in making Biltong

- How saying yes to every opportunity has transformed their business

- The story behind how they got their first big break after an unplanned pitch competition victory.

- How they rapidly shifted focus to online retail after Covid impacted their normal outlets.