Luke's ENGLISH Podcast - Learn British English with Luke Thompson cover image

Luke's ENGLISH Podcast - Learn British English with Luke Thompson

881. Reading the news with a foreign accent (with Barbara Serra)

May 6, 2024
01:04:00
Snipd AI
Award-winning Italian journalist Barbara Serra discusses her career reading news on UK TV networks. She shares challenges of accent, identity, and English learning. Topics include accent feedback, voice training, pronunciation, global biases in news, and authenticity in broadcasting.
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Podcast summary created with Snipd AI

Quick takeaways

  • Barbara Serra's accent impacted trust and empathy in news delivery, highlighting the significance of the right accent in broadcasting.
  • Voice training improved Barbara's diction, tempo control, and 'retroflexive R,' enhancing her live TV news skills.

Deep dives

Career Challenges with Accent

Barbara Sarah, an award-winning Italian journalist, discusses the challenges she faced in the UK news sector due to her accent. Despite being fluent in English, her accent made one-third of viewers feel alienated, impacting trust and empathy in delivering news. These struggles highlight how the right accent can affect audience perception and establish a connection in broadcasting.

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