Apptivate: App Marketing Explained Special edition: App advertising trends across the globe - Patrick Eichmann, Maria Latif, Hide Cho, Kate Taganova (Remerge)
In this special 200th edition of our Apptivate Podcast, co-host Patrick Eichmann interviews three of Remerge’s regional directors in an insightful discussion about app advertising trends across EMEA, Japan & Korea, and INSEA. You’ll learn about the regional differences and advertising trends across various app verticals. You’ll also get regional insights on retargeting and mobile privacy from all corners of the world. This episode features Hide Cho, Regional Director for Japan and Korea, Kate Taganova, Director of Sales for EMEA, and Maria Latif, Regional Manager for INSEA.
Questions guests answered in this episode:
- What app verticals do you mostly work within your region?
- What trends are you seeing for app businesses in your region right now?
- What have you learned about retargeting in your region?
- Is mobile app privacy viewed as an important topic in your region? What are people saying about it?
Timestamp:
- 1:54 Introductions to Remerge’s regional directors
- 4:21 Popular app verticals and trending topics in EMEA
- 6:01 Popular app verticals and trending topics in Japan and Korea
- 8:03 Popular app verticals and trending topics in INSEA
- 10:30 Retargeting in EMEA
- 13:13 Retargeting in Japan and Korea
- 16:09 Retargeting in INSEA
- 20:13 Mobile privacy in EMEA
- 22:05 Mobile privacy in INSEA
- 24:27 Mobile privacy in Japan and Korea
Quotes:
(4:40-5:19) Kate - EMEA:
“App businesses are constantly pushing boundaries to find cost-effective and efficient ways to re-engage their move valuable users, and there are also different goals for different verticals. For gaming, for instance, it’s important to explore strategies to re-engage users post-install with a focus on maintaining engagement, building loyalty, and also increasing lifetime value.”
(14:16-14:32) Hide - Japan & Korea:
“What we sometimes see is a lot of collaboration. Let’s say a specific game does a collaboration with an anime character, a Disney character, or even specific brands. During these collaborations, game developers want to really push their advertising spend, including retargeting.”
(8.41-9.09) Maria - INSEA:
"We’ve seen finance apps really taking off. One of the reasons for that is there is a big push across SE Asia for cashless payments, but we also see a trend in microloans as well. Micro loans are really cool in the sense that they actually empower underserved communities and businesses where traditional banking has not reached them yet."
7.22-7.45 Hide - Japan & Korea:
"Before, we saw a lot of smaller, independent gaming companies publishing new games, and an app is a great way to access all different markets around the world. You develop a great game, put it on the Google Play Store and you reach users all around the world, but marketing it takes a lot of knowledge and financial muscles – so we’ve started to see this consolidation of gaming companies."