Episode 84: Holiday Analysis and Adjustments

Each holiday season is different, so how do you prepare for one? As a business, it’s important to use data-driven strategies and think creatively when planning for your holiday campaign. In this week’s episode, Jon and Ryan share a few ideas on how to think about the holidays and what you need to do to stand out from the competition. 

Listen to the full episode if you want to learn:

1. Why each holiday season is different
2. How to define the holiday season
3. How to use data to determine holiday periods
4. How to prepare for the holiday season
5. When to start advertising for the holidays

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.