How I Built This with Guy Raz Tumi & Roam Luggage: Charlie Clifford
Jul 25, 2022
Charlie Clifford, founder of Tumi and Roam, shares his remarkable journey in the luggage industry, sparked by his Peace Corps experience in Peru. He discusses navigating three major crises, including the aftermath of 9/11 and the effects of COVID-19 on travel. Clifford reveals how Tumi's pivot to durable ballistic nylon revolutionized the brand, leading to global success. He also talks about launching Roam and the innovative strategies that keep his brands relevant amidst competitive challenges.
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Peace Corps Inspiration
- Charlie Clifford's Peace Corps experience in Peru ignited his entrepreneurial spirit.
- He initially focused on supporting small businesses before venturing into imports.
Entrepreneurial Itch
- After the Peace Corps, Clifford felt restless in corporate life and sought entrepreneurial pursuits.
- He reconnected with a Peace Corps friend to explore importing Peruvian handcrafts.
Tumi's Birth
- Clifford's focus on leather goods diverged from his partners' vision at Lama Line.
- This led him to leave and start Tumi with Seth McQuillan in 1975, focusing on leather bags.