Did you know that April is National Car Care Month and October is Fall Car Care Month? These two months are a great way to bring awareness to auto repair while also marketing your shop. Listen in as Brian and Kim talk about marketing your shop through these months and planning a car care clinic.

Talking Points

October + April - Car Care Months
What we did at our shop
Where to find resources: EVERYWHERE. Google, YouTube, Organizations, Other Shops
Toolkits, social graphics, press releases, videos
A Saturday clinic
Quick overview/check-over
Not a sales event
All preventative
Bring in parts suppliers, complimentary businesses, jump houses, child safety seat inspections & demonstrations, raffles
Get organized
All month long
Be open to “Car Care Month Inspections” all month.
Consider making a donation to a local charity for each inspection.
Take photos of each inspection and share on social
Do “Live” videos, reels, TikToks throughout the month
Promote your event: press releases, FB events, Chambers of Commerce, BNI groups, radio stations, your events page of your website

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Lagniappe (Books, Links, Other Podcasts, etc)

Thanks to our partner, RepairPal. Visit the Web HERE

How to Market for Car Care Month [E015]