The Marketing Millennials Why Every Brand Should Lean Into the Super Bowl | Bathroom Break #92
Jan 26, 2026
They explain why any brand can lean into the Super Bowl and why relevance often beats originality. The conversation covers timing tactics for the week before and the 24 hours after the game. Practical tips include using football language in email, sprinkling Super Bowl stats into copy, and geo-targeting offers for local fans. They also discuss live social trend-tuning and performance-friendly ways to join big cultural moments.
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Eat Everything To Maintain D1 Weight
- Daniel describes eating constantly as a D1 football player to maintain weight, downing chocolate milk and multiple cafeteria trips.
- He used unlimited swipes and snacking to keep his weight near 295 pounds for play.
Relevancy Wins During Cultural Moments
- Relevancy beats originality during huge cultural moments like the Super Bowl.
- Sprinkling trending Super Bowl elements into content boosts engagement because everyone is thinking about it.
Everyone's Thinking About The Same Moment
- The Super Bowl is a universal cultural moment that even non-sports brands can exploit.
- Leaning in doesn't require changing brand identity—just tapping what everyone's already thinking about.