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Design strategist and researcher Tanya Rabourn discusses the role of ethnographic research in understanding diverse cultures for effective design strategies. She shares her experiences in UX design and research worldwide, highlighting the importance of human-centered design. Tanya explores designing innovation centers for refugees, navigating language and cultural dynamics in research, and reflecting on costs and benefits in design projects.
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Quick takeaways
- Ethnography in design uncovers cultural practices to inspire new services and design ideas.
- Ethnographic insights inform tailored solutions by identifying user needs, aspirations, and skills.
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Exploring Ethnography in Design Projects
Ethnography plays a crucial role in design projects by studying practices and cultures to understand users' needs and aspirations. It involves observing how different cultures engage in practices, providing insights that can inspire new design ideas and services through methods like observation and interviewing.
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