Optimal Work Daily - Career, Productivity and Entrepreneurship 1892: 4 Copywriting Techniques Every Good Storyteller Already Knows by Will Hoekenga with Goins Writer
Dec 5, 2025
In this episode, discover four key copywriting techniques that enhance storytelling. Learn how deadlines can ignite creativity instead of stifling it. Explore the power of curiosity and how it enriches your writing. Specific details are emphasized to show rather than tell, making your stories more vivid. Plus, the concept of a swipe file is introduced as a valuable tool for gathering ideas and inspiration. Ultimately, copywriting is presented as a means to connect people to meaningful stories and insights.
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Finish By Setting Deadlines
- Do set and honor deadlines to replace vague 'creativity' with finished work.
- A completed story that gets read is better than a perfect one that never ships.
Curiosity Powers Better Stories
- Curiosity fuels better writing by giving you material and perspectives to draw from.
- Ask questions, try new hobbies, and explore odd places to gather story-worthy experiences.
A Quarter Tank And A Writing Breakthrough
- Will drove 70 miles just to visit a town called Bucksnort and learn its story.
- That small trip produced a writing sample that landed his first paid writing job.
