Copywriting connects people to value

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Episode 1892:

Will Hoekenga shares four foundational copywriting techniques that every storyteller can use to write with more clarity, discipline, and impact. From replacing creative blocks with deadlines to gathering specific details and ideas in a swipe file, these practical strategies help writers consistently produce compelling work.

Read along with the original article(s) here: https://goinswriter.com/copywriting/

Quotes to ponder:

"Need to get more curious about life? Ask questions. Listen closely. Dig deep beneath the surface of everyday life."

"Never underestimate the power of a well-researched story."

"There's a lot to be learned from copywriting."

Episode references:

Writing Tools by Roy Peter Clark: https://www.amazon.com/Writing-Tools-Essential-Strategies-Writer/dp/0316014990

Life of Pi by Yann Martel: https://www.amazon.com/Life-Pi-Yann-Martel/dp/0156027321

The Art of Work by Jeff Goins: https://www.amazon.com/Art-Work-Written-Called-Work/dp/0718022076

Real Artists Don't Starve by Jeff Goins: https://www.amazon.com/Real-Artists-Dont-Starve-Creative/dp/0718086260