Consumer Code
"The 10 Things" Framework For Retail Growth (ft. Ashley Robinson)
Apr 7, 2025
Ashley Robinson, CEO of Seeker Group and an expert in retail real estate, dives into her '10 Things' framework for retail growth. She highlights the fusion of creativity and analytics necessary for market expansion. The conversation touches on strategic site selection, understanding customer pools, and the importance of adapting to market dynamics. Ashley emphasizes learning from setbacks and nurturing curiosity, underscoring its value in personal and professional realms. Her insights provide a fresh perspective on driving profitability and enduring success.
59:47
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Quick takeaways
- Ashley Robinson emphasizes a dual approach in retail expansion that unites scientific analysis with artistic market insights to guide decisions.
- The '10 Things' Methodology streamlines numerous profitability factors into ten core aspects, ensuring a balanced framework for retail growth strategies.
Deep dives
The Role of Seeker Group in Retail
Seeker Group was established as a response to the high failure rate of retail concepts, specifically restaurants, which often face an 80% failure rate within their first three years. Ashley Robinson, the CEO, emphasizes the importance of learning from both successes and failures throughout her extensive 20-year career in retail real estate. The group aims to foster a constant appetite for growth, facilitating expansion through a holistic understanding of retail dynamics, including scientific and artistic methodologies. This dual approach allows for better decision-making while integrating diverse insights across departments to address the complex nature of retail.
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